Local Chapter Event: Thursday, June 19th, 2008

Organized by IEEE Comsoc Chapter, SCV

This is not part of SECON, but co-located with SECON 2008

See here for SECON's Program.

Program Overview

6:30 p.m. Refreshments and networking
7:00 p.m. Welcome and Announcements (Harvey Freeman, Lu Chang and Fred Bauer)
7:10 p.m. - 8:10 p.m. Panelist Presentations (Details Follow)

8:10 p.m. - 8:50 p.m: Panel session, Q&A
8:50 p.m. Concluding remarks and wrap up


Location-based advertising, e-commerce and social networking are increasing the revenue opportunities for cellular carriers embedding Global Positioning Systems (GPS) and other tracking technologies into their offering. As the social media market picks up momentum, there is a huge opportunity for new services, based on a subscriber's location and time of day. What are the technologies and services that will make this possible?

This special IEEE ComSoc session examines some of the new and exciting possibilities using GPS-enabled mobile phones and social networking services. The two speakers did an excellent job of addressing these topics at the Spring VONx conference earlier this year. Each speaker will present for 30-35 minutes followed by a panel session and then an open mike/ Q and A.

To stimulate interest, here are a few questions to ponder:
* What are the relevant technologies- is GPS the only game in town?
* What's this about using broadcast video channels for tracking location?
* Why has the use of cell towers to pinpoint location in a cell not used more?
* Who are the new location based services targeted towards?
* What are the applications that are driving shared location services?
* When and where can we expect to see these new services to be rolled out?

Abstracts of Presentations

When Location Becomes a Utility, by Jon Metzler, Rosum Corp.
2007 was the year when "GPS" became a household word like Kleenex or Xerox. Location determination capability is on its way to becoming "table stakes", i.e., a basic feature that is part of mobile devices, and no longer just for regulatory reasons. The speaker will first introduce Rosum’s use of broadcast TV signals for location determination, and then will explore what applications become possible when location awareness becomes an always-available utility.

Locations: Because Life Moves, by Dave Reid, SiRF Technology Inc.
This talk will overview SiRF and location-aware devices then cover recent LBS market trends, an overview of various location technologies, an example LBS system architecture and end with SiRF's wireless solutions portfolio as it maps to the LBS market.

Jon Metzler, Director of Strategic Initiatives, Rosum Corp.
Jon Metzler is Strategic Initiatives and Government Affairs Director for Rosum Corporation. He is responsible for partnership development in mobile TV markets, standards development, and regulatory advocacy on public safety and broadcast TV issues. Prior to joining Rosum, Jon was Vice President at Performance Analysis Inc, a services firm specializing in business development in Asia for technology companies. Prior to joining PAI, Jon was part of multiple successful launches into the Japanese market, in the fields of technology, services and media. Jon is a graduate of the MBA/MA-Asian Studies program at UC-Berkeley. He is now an advisor to the UC-Berkeley Management of Technology program. Jon also has a B.A. from the University of Michigan . Jon publishes regularly on technology and policy issues and is a member of the E911 Institute.

Dave Reid, Director of Business Development, SiRF Technology Inc.
Dave Reid joined SiRF in June 2007, and is in charge of global business development for the company's wireless segment. In this role, Reid is responsible for identifying and developing new business prospects for SiRF's wireless solutions, which include GPS chipsets and carrier-grade software for use in handsets, smartphones, personal locators, asset tracking devices, fleet management systems and carrier infrastructure globally for location-based services (LBS) and mobile resource management (MRM). Reid also develops new opportunities for the SiRFecosystem, a comprehensive suite of products and services designed to help the global LBS developer community more easily develop, test, and market their location applications. Prior to SiRF, Reid worked at Qualcomm and its SnapTrack subsidiary, which focuses on hybrid A-GPS technology for E911, consumer and enterprise LBS applications. While at Qualcomm, he served in lead product management and business development roles in its SnapTrack, gpsOne, QPoint, BREW and QChat product lines, where he worked closely with operators, handset OEMs, infrastructure providers, systems integrators and application providers around the globe.